Monthly Archives: January 2014

ANALYSIS OF CONVERGENCE IN THE NIGERIAN MEDIA

media

Convergence is a very polysemous (several meanings for a word) concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles strategies. Media convergence is an economic strategy in which communications companies seek financial benefit by making the various media properties they own work together. In Nigeria today, most reporters, photojournalist, video-journalism, editors, etc submit their stories, photos or videos through the internet or their mobile phone. Unlike in the last decade when editors and reporters work from personal offices/ independent newsrooms which sometimes delay the production of news-stories.

Using the convergence of the multi-skilled professionals to examine the Nigerian media, it can be observed that Nigerian journalist are not only trained to report news stories but also to report the audios, photos and videos of the event using their mobile phones or devices. Various workshops have been organized to train journalist to be skilled and professionally inclined with today’s technology. This strategy allows companies to reduce labour, administrative and material costs, to use the same media content across several media outlets, to attract increased advertising by providing advertisers with package deals and one-stop shopping for a number of media platforms, and to increase brand recognition and brand loyalty among audiences through cross-promotion and cross-selling.

Broadcasting has increasingly been replaced by the Internet, enabling consumers all over the world the freedom to access their preferred media content more easily and at a more available rate than ever before. Many Nigerians can now access news information from their mobile phones, or internet, especially with the advent of social networks like Facebook, Twitter, LinkedIn and blog sites such as Naira land. It has been observed that newspaper organizations have adopted the means of internet to publish their stories. Examples like The Punch (www.punchng.com), The Guardian (www.ngrguardiannews.com), The Sun News (www.sunnewsonline.com), Thisday (www.thisdaylive.com), The Nation (www.thenationliveng.net), etc. Even radio stations like Radio Nigerian (www.radiolagosekofm.net), Freedom Radio (www.freedomradionig.com), Radio Lagos(www.radiolagosekofm.net), Classic FM (www.classic97.net), Brilla FM (www.brilafm.net), etc cannot but allow their presence to be felt worldwide prior to media convergence in Nigeria and Digitization. Below is a representation of the Media Convergence in Nigeria.

 THE BROADCAST PARADIGM IN NIGERIA

  • Silverbird Group has Rhythm FM, Silverbird Television, STV online (Online Radio), Silverbird Television (Satellite), uses social networks such as Facebook and Twitter and operates Mall and Cinema
  • DAAR Communications has RayPower, AIT, AIT online (Online Radio), DaarSat, AIT – Dstv (Satellite) and uses Facebook and Twitter
  • Continental has Radio Continental, Television  Continental (TVC), TVC online (Online Radio) and uses Facebook and Twitter
  • Nigeria Broadcasting Corporation has Radio Nigeria, Nigerian  Television Authority (NTA), NTA online (Online Radio), NTA 1 (Satellite), uses Facebook and Twitter
  • Lagos State Broadcasting Corporation has Radio Lagos (Yoruba) and Eko FM (English), Lagos Television (LTV), Radio online , Eko89.75fm online and LTV online (Online Radios), LTV (Satellite) and uses Facebook and Twitter
  • Channels has Channels TV (Television Station), Channels (audio and Video) (Online Radio), Channels TV (Satellite), Mobile, and uses Facebook and Twitter
  • Brilla Broadcasting Services has Brila FM (Radio Station), Brila FM online (Online Radio) and uses Facebook and Twitter
  • DBN Limited has DBN TV (Television Station) and uses Facebook and Twitter
  • Galaxy has Galaxy Television (Television Station), Galaxy TV online (Online Radio) and uses Facebook and Twitter
  • MITV has MITV (Television Station), MITV (Satellite) and uses Facebook and Twitter

 THE PRINT PARADIGM IN NIGERIA

  • Nigerian Tribune has Nigerian Tribune (Print Publication) and Tribune online (Online Publication)
  • Guardian has Guardian Newspaper (Print Publication) and Guardian Online (Online Publication)
  • Daily Trust has Daily Trust Newspaper (Print Publication) and Daily Trust online (Online Publication)
  • Punch has Punch Newspaper (Print Publication), Punch online (Online Publication) and Punch (Mobile Publication)
  • P.M News has P.M News (Print Publication) and P.M News online (Online Publication)
  • The Nation has The Nation Newspaper (Print Publication), The Nation online (Online Publication) and The Nation (Mobile Publications)
  • Sun has Sun Newspaper (Print Publication) and Sun online (Online Publication)
  • Thisday has Thisday Newspaper (Print Publication) and Thisday online (Online Publication)
  • Vanguard has Vanguard Newspaper (Print Publication), Vanguard online (Online Publication) and Vanguard (Mobile Publication)
  • News watch has News watch Magazine (Print Publication) and News watch online (Online Publication)
  • Tell has Tell Magazine (Print Publication) and Tell Magazine online (Online Publication)
  • Financial Standard has Financial Standard Magazine (Print Publication) and Financial Standard online (Online Publication)
  • Business Day has Business Day Newspaper (Print Publication) and Business Day online (Online Publication)
  • Genevieve Magazine has Genevieve Magazine (Print Publication) and Genevieve magazine online (Online Publication)
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